Script Dupy 7 is a bold, narrow, very high contrast, italic, short x-height font.
Keywords: branding, logotypes, packaging, posters, invitations, playful, friendly, retro, handcrafted, expressive, hand-lettered feel, expressive display, signature style, decorative caps, energetic rhythm, brushy, swashy, rounded, bouncy, smooth.
A flowing, brush-pen script with a pronounced forward slant and energetic stroke modulation. Letterforms show thick downstrokes and tapered entry/exit strokes, producing a lively rhythm and strong calligraphic contrast. Counters are generally compact, curves are rounded and smooth, and many capitals feature generous swashes and looping terminals. Lowercase forms lean toward a casual, connected-writing feel, with consistent baseline movement and occasional extended descenders that add motion.
Best suited to short-to-medium display settings where the expressive brush contrast and swashy caps can be appreciated—such as branding wordmarks, product packaging, social graphics, headlines, and event materials. It can also work for pull quotes or subheads when given sufficient size and spacing to preserve clarity.
The overall tone feels upbeat and personable, with a confident, hand-lettered flair. Its sweeping capitals and brushy contrast evoke a nostalgic, boutique sensibility while staying approachable and informal. The texture reads expressive and celebratory rather than formal or restrained.
Designed to emulate confident brush calligraphy with a smooth, contemporary finish, balancing decorative capitals with more streamlined lowercase forms. The intent appears to prioritize personality and momentum—creating a handcrafted signature look that stands out in headlines and identity work.
Capitals are particularly decorative and attention-grabbing, while lowercase maintains a simpler, more rhythmic flow suited to continuous text. Numerals follow the same hand-drawn logic with rounded curves and varied widths, helping them blend naturally with the lettering.