Sans Normal Agguj 11 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, approachable, casual, quirky, approachability, modern friendliness, display clarity, characterful simplicity, rounded, soft terminals, humanist, slightly condensed caps, open counters.
A rounded sans with softly tapered stroke endings and gently irregular, hand-influenced curves. The uppercase set reads compact and sturdy, with broad, simplified forms (notably in E/F/T) and circular bowls that stay open and legible. Lowercase shapes are lively and slightly uneven in rhythm, with single-storey a and g, a narrow, upright e, and a distinctive t featuring a slanted crossbar. Numerals are bold and simplified, with a rounded, almost monoline feel and slightly varied proportions across figures.
Well-suited to branding and packaging where a warm, approachable voice is needed, as well as posters and display headlines that benefit from bold, rounded silhouettes. It can also work in children’s or lifestyle-oriented materials, and in short UI labels or callouts where friendliness is a priority.
The overall tone feels informal and personable, balancing clarity with a hint of whimsy. Its softened geometry and subtle quirks give it a friendly, contemporary character that can feel conversational rather than strictly corporate.
The design appears intended to provide a clean sans foundation while adding character through rounded forms, softened terminals, and a few distinctive letter details. It aims for an easygoing, modern feel that remains readable in prominent, attention-getting settings.
Spacing appears generous and the glyphs hold their weight well in solid sizes, with clear joins and minimal interior detailing. The design leans on round counters and soft corners, avoiding sharp angles except where needed for structure (as in K, V, W, and X).