Sans Normal Amreh 12 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Radikal' by Nootype; 'Blackpast', 'Cloudster', 'Glorich', and 'Lequire' by Sarid Ezra; and 'Daily Sans' by Up Up Creative (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, clean, modern, neutral, friendly, efficient, clarity, versatility, modernity, neutrality, legibility, geometric, rounded, crisp, high-contrast, bold.
This sans serif has a clean, geometric construction with smooth, circular bowls and consistent stroke weight. Curves are broadly rounded while terminals are predominantly flat and neatly cut, producing a crisp, engineered finish. Proportions feel balanced and steady across the set, with open counters and straightforward joins that keep letterforms clear at a glance. Numerals follow the same rounded, utilitarian logic, with simple shapes and strong readability.
It works well for UI and product text where clear forms and even spacing support quick scanning, and it also holds up in signage thanks to its open counters and sturdy shapes. The clean geometry makes it a strong choice for modern branding and headlines, especially when a straightforward, contemporary sans is needed.
The overall tone is modern and neutral, with a friendly clarity that feels contemporary and practical rather than expressive or ornamental. Its round forms and even rhythm give it an approachable, everyday voice suitable for a wide range of messages.
The font appears designed to deliver a versatile, contemporary sans with geometric roundness and dependable legibility. Its restrained details and consistent construction suggest an intention to serve as a general-purpose workhorse that stays visually calm while remaining crisp and confident in display sizes.
The design leans toward geometric simplicity, showing minimal calligraphic modulation and a consistent, systematic feel across uppercase, lowercase, and figures. Round letters (like O/C/G) read especially smooth, while diagonal-heavy forms (like V/W/X/Y) keep sharp, stable angles that add structure without becoming aggressive.