Serif Normal Estu 10 is a regular weight, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, fashion, editorial, posters, branding, elegant, dramatic, refined, display elegance, brand voice, editorial flair, dramatic emphasis, calligraphic, swashy, stylized, crisp, luxury.
A high-contrast italic serif with a pronounced diagonal stress, sharp triangular serifs, and tapered hairlines that snap into heavier stems. The letterforms are wide and generously spaced, with open counters and a flowing rhythm that feels written yet tightly controlled. Several characters show expressive terminals and small swash-like entry/exit strokes (notably in lowercase), while the numerals echo the same contrast and angled movement for a cohesive, display-oriented texture.
Best suited to headlines, pull quotes, magazine-style editorial layouts, and brand identities that benefit from a refined italic voice. It can work for short passages at comfortable sizes where the contrast and swashy terminals have room to breathe, and it pairs well with a quieter roman or sans for supporting text.
The overall tone is polished and theatrical, mixing classic serif sophistication with a fashion-forward, calligraphic flair. Its sweeping italics and razor-thin details suggest luxury and dynamism, giving text a confident, curated presence rather than an everyday, utilitarian voice.
Designed to deliver a classic serif foundation with heightened contrast and expressive italic movement, emphasizing elegance and visual drama. The consistent slant, sharp serifs, and ornamental terminals indicate an intent to perform primarily in display and branding contexts where personality is desirable.
The italics are assertive, with strong rightward momentum and noticeable contrast between thick strokes and fine connecting curves. At larger sizes the hairlines read crisp and decorative, while in longer passages the stylization and wide proportions give a distinctive, attention-grabbing color.