Sans Normal Sediw 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold and 'Founder' and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, branding, product labels, signage, editorial, friendly, modern, clean, approachable, neutral, clarity, versatility, friendly tone, modern neutrality, rounded, geometric, soft terminals, even rhythm, open apertures.
A rounded, geometric sans with smooth curves, low stroke modulation, and softly finished terminals. Shapes lean toward circular construction in O/C/G/Q, with generous counters and open apertures that keep forms clear at text sizes. Uppercase proportions feel balanced and contemporary, while lowercase shows a single-storey a and g, simple bowls, and straightforward joins that maintain an even, calm rhythm. Numerals are similarly rounded and consistent, with clear, uncomplicated silhouettes.
This style works well for interface copy, app and web typography, and general-purpose editorial settings where a clean, friendly sans is needed. Its rounded construction also suits packaging, wayfinding, and brand systems that want a modern but non-sterile tone.
The overall tone is approachable and contemporary, with a soft, friendly feel that avoids harsh angles. Its rounded geometry reads as modern and easygoing rather than formal, making it suitable for upbeat, everyday communication.
The design appears intended to provide a versatile, contemporary sans with softened geometry—prioritizing clarity and an approachable personality while keeping letterforms simple and consistent for broad, everyday use.
Diagonal strokes (notably in K, V, W, X, Y) are clean and steady, and curves are drawn with consistent radii, reinforcing a cohesive geometric voice. Spacing in the sample text appears comfortable, supporting smooth paragraph color without looking cramped.