Sans Normal Lokid 12 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Jasan' by Storm Type Foundry, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, energetic, retro, friendly, attention grabbing, express speed, headline focus, brand impact, retro sport feel, oblique, rounded, compact, high-impact, soft-cornered.
A heavy, oblique sans with rounded, bulging curves and tightly contained counters that create a compact, high-impact silhouette. Terminals are mostly blunt and clean, with smooth joins and minimal modulation, giving the forms a solid, uniform texture. The lowercase shows a tall body with short extenders, and the overall rhythm leans forward with wide, stable bowls and simplified internal shapes for strong presence at display sizes.
Best suited to headlines, large callouts, posters, and short emphatic copy where a bold, forward-leaning voice is needed. It can work well for sports and team branding, energetic event promotions, and packaging that benefits from a dense, attention-grabbing wordmark. For longer passages, it’s most effective in brief blocks or highlight phrases due to its strong weight and compact counters.
The tone is energetic and confident, with a sporty, poster-ready feel. Its rounded geometry keeps it approachable, while the strong slant and dense black shapes add urgency and momentum. The overall impression lands in a retro-leaning, action-oriented space without feeling decorative.
The design appears intended to deliver maximum impact with a lively forward slant, combining sturdy sans construction with rounded, friendly curves. It aims for quick readability at display sizes while projecting motion and confidence, making it well matched to promotional and branding contexts.
The figures and capitals read as sturdy, blocky forms with softened corners and consistent stroke weight, producing an even, dark color across lines of text. Spacing appears relatively tight, reinforcing the compact, headline-driven character. Curved letters (like O/C/G and their lowercase counterparts) emphasize smooth, inflated bowls that stay legible despite the heavy weight.