Sans Normal Obdeg 15 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Campeche' by Latinotype, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, sporty, impact, approachability, modern branding, display clarity, simplicity, rounded, geometric, compact, high-impact, clean.
A heavy, rounded sans with compact proportions and a large x-height that keeps lowercase forms prominent. Strokes are monolinear and full, with broadly curved bowls and softened joins that create a smooth, solid silhouette. Counters are relatively tight for the weight, and terminals tend to end in blunt, clean cuts rather than tapered or calligraphic finishes. The overall rhythm is steady and blocky, with simple, unornamented letterforms and clear, sturdy numerals.
Best suited for headlines, posters, and signage where bold, immediate legibility is needed. It also works well for branding and packaging that benefit from a friendly, modern, high-impact voice, and for short UI labels where a strong typographic anchor is desired.
The font conveys a confident, upbeat tone with a friendly, approachable heft. Its rounded geometry reads contemporary and energetic, leaning toward sporty or brand-forward messaging rather than delicate or literary moods.
The design appears intended to deliver maximum visual impact with simple, rounded geometry and a contemporary, approachable feel. It prioritizes strong presence and clarity at display sizes, aiming for a versatile, brand-ready voice without decorative elements.
In text, the strong weight creates dense color and high presence; the large lowercase and tight internal spaces can make longer passages feel compact, while headings remain clear and emphatic. The forms stay visually consistent across uppercase, lowercase, and figures, emphasizing a cohesive, no-nonsense character.