Script Ipmav 7 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: wedding, invitations, greeting cards, branding, packaging, elegant, romantic, classic, refined, welcoming, formal script, display elegance, handwritten charm, decorative capitals, looped, flourished, slanted, calligraphic, swashy.
This typeface presents a flowing, calligraphic script with a consistent rightward slant and pronounced stroke modulation. Letterforms are built from rounded bowls and long, tapering entry and exit strokes, with occasional swashes on capitals and select lowercase forms. The rhythm is smooth and continuous, balancing compact widths with generous internal curves; counters stay open enough to keep the texture airy despite the high contrast. Ascenders and descenders are relatively long, giving lines a graceful vertical sweep and a distinctly handwritten cadence.
Best suited to display applications where its contrast and flourishes can be appreciated, such as wedding suites, invitations, greeting cards, boutique branding, and elegant packaging. It can also work for short headings or pull quotes when set with ample spacing and paired with a simple text face for supporting copy.
The overall tone is polished and personable—formal enough for ceremonies and premium branding, yet friendly through its soft curves and looping terminals. It reads as classic and romantic rather than playful, with a sense of careful penmanship and gentle flourish.
The design appears intended to emulate formal pen script with a refined, contemporary smoothness—prioritizing expressive capitals, graceful connections, and a polished handwritten feel for decorative typography.
Capitals show the most ornamentation, with extended leading strokes and curled terminals that create a decorative silhouette at larger sizes. Numerals follow the same calligraphic logic, using tapered strokes and rounded shapes that feel cohesive with the alphabet. The sample text demonstrates a lively baseline movement and a slightly varied letter width that enhances the handwritten character.