Slab Normal Unru 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Arcanite Slab' and 'Nuga' by 38-lineart, 'Artegra Slab' by Artegra, 'Namyv' by Poloskov, and 'Ainslie Slab' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, retro, pragmatic, impact, readability, stability, economy, slab serif, bracketed serifs, oblique slant, ink-trap feel, soft corners.
A robust oblique slab serif with broad proportions, heavy strokes, and minimal contrast. Serifs are thick and largely rectangular with subtle bracketing, giving a stable, planted footprint, while the overall slant adds forward motion. Curves are full and rounded, counters are generously open, and joins show slightly softened, ink-trap-like notches that help the shapes stay clear at smaller sizes. Spacing reads even and workmanlike, with a strong, consistent rhythm across caps, lowercase, and figures.
This style performs best in display roles such as headlines, subheads, posters, and brand marks where a confident slab voice is desirable. It also works well for packaging and editorial callouts, and can serve short blocks of text when strong emphasis and high legibility are more important than delicacy.
The font balances utilitarian toughness with an editorial, slightly vintage flavor. Its bold presence and steady construction feel dependable and assertive, while the oblique stance brings energy that suits attention-getting headlines without becoming decorative.
The design appears intended as a plainspoken, high-impact slab italic that reads clearly while projecting strength. Its softened joins and open counters suggest an aim for practical readability alongside a bold, modernized take on traditional slab construction.
Uppercase forms lean classic and blocky, while the lowercase keeps a readable, textbook-like structure with a single-storey “a” and sturdy, vertical terminals. Numerals are heavy and clear, matching the letterforms’ weight and giving listings and pull quotes a strong, unified color.