Print Ruvi 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, social media, headlines, quotes, friendly, casual, playful, energetic, approachable, handmade feel, friendly branding, display impact, informal voice, brushy, rounded, bouncy, soft terminals, compact.
A slanted, brush-pen style with thick, rounded strokes and smooth, slightly irregular contours that preserve a hand-drawn feel. Forms are compact with a steady rhythm, showing gentle tapering at joins and terminals rather than sharp contrast. Counters tend to be tight and curves are full, with a consistent forward lean and a lively baseline bounce that adds motion across words.
Works best for short, expressive copy such as posters, packaging callouts, café or lifestyle branding, social media graphics, and quote-based designs. It’s well-suited to logos and headings where an upbeat, handmade note is desired and where generous spacing can preserve clarity.
The tone is warm and informal, with an upbeat, conversational personality. Its brushy texture and soft terminals make it feel personable and spontaneous—more like a quick marker signature than a formal script.
The design appears intended to emulate quick, confident brush lettering in a clean, repeatable digital form. It prioritizes friendliness and impact over precision, aiming for a natural handwritten cadence that stays coherent across the full alphabet and numerals.
Uppercase letters read as simplified, handwritten caps that pair naturally with the lowercase, and numerals share the same rounded, brush-formed construction. The overall color is strong and even, producing a confident presence at display sizes while the compact counters suggest more breathing room may be needed in dense settings.