Sans Normal Nydem 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Calton' by LetterMaker, 'Avenir Next Paneuropean' by Linotype, 'Nusara' by Locomotype, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, bold, playful, confident, impact, approachability, retro flavor, simplicity, display strength, rounded, soft, compact, sturdy, chunky.
A heavy, rounded sans with compact proportions and broadly circular bowls. Strokes are uniform and blunt-ended, with smooth curves and only occasional straight, flattened terminals. Counters are relatively small for the weight, giving letters a dense, high-impact texture; joins are clean and simplified, and diagonals (like V/W/X) are wide and stable rather than sharp. The lowercase shows single-storey a and g, a short-armed t, and a simple i/j with round dots, reinforcing a plain, geometric construction.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and bold on-screen messaging. It holds up well in large sizes where the rounded details and dense texture read as intentional, and it can work for signage or labels when generous sizing and spacing are available.
The overall tone is friendly and upbeat, with a distinctly retro, poster-like presence. Its soft geometry and chunky massing feel approachable rather than severe, making it read as playful and confident at the same time.
The design appears intended to deliver maximum impact with a warm, geometric voice—combining simplified sans forms with rounded, poster-ready mass for quick recognition and a cheerful, contemporary-retro feel.
In the sample text, the heavy color creates strong line presence and consistent rhythm, while tight counters can close in at smaller sizes. The numerals follow the same rounded, compact logic, with especially full shapes in 8/9 and a simple, sturdy 1.