Script Arra 10 is a light, very narrow, high contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, social posts, romantic, whimsical, elegant, personal, playful, hand-lettered feel, display elegance, friendly branding, event stationery, calligraphic, looping, flourished, bouncy, airy.
A flowing, calligraphic script with pronounced stroke contrast and a consistent rightward slant. Letterforms are built from smooth, continuous curves with frequent entry/exit strokes and occasional loops, producing a lively rhythm across words. Proportions feel tall and open with a relatively small x-height, while ascenders and descenders add vertical motion; terminals are generally tapered and softly rounded rather than blunt. Spacing and joins vary in a natural, handwritten way, giving the design an organic texture while maintaining legibility in longer phrases.
This style performs best in short to medium-length settings where personality is desired: invitations, greeting cards, boutique branding, packaging accents, and social media graphics. It also suits headlines, pull quotes, and name/monogram treatments where the expressive capitals can shine, while body-copy use is better reserved for larger sizes.
The font conveys a warm, personable tone with a touch of elegance. Its looping strokes and buoyant baseline energy suggest a friendly, expressive voice—romantic and whimsical without becoming overly ornate. Overall it reads as contemporary hand-lettering with a polished, event-ready feel.
The design appears intended to emulate modern brush-and-pen lettering: high-contrast strokes, looping connections, and a slightly bouncy cadence that feels handwritten yet controlled. It prioritizes charm and stylistic flair for display typography while staying readable across common pangram-style sample text.
Uppercase characters lean toward decorative initials, with more pronounced swashes and curvature than the lowercase, helping create emphasis in titles. Numerals follow the same handwritten logic, with curving forms and tapered strokes that match the script’s contrast and slant.