Sans Superellipse Hirof 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Neumatic Gothic' and 'Neumatic Gothic Round' by Arkitype and 'Angmar', 'Delonie', and 'Headpen' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logo, industrial, condensed, authoritative, retro, impact, space saving, branding, blocky, compact, squared, rounded, sturdy.
A compact, heavy sans with tall proportions and a tightly set, condensed footprint. Curves resolve into rounded-rectangle forms rather than true circles, giving counters and terminals a squared, superelliptical feel. Strokes are consistently thick with minimal modulation, and joins stay crisp and angular while corners remain softly radiused. The uppercase set reads as monoline blocks with restrained apertures, while the lowercase follows the same geometry with short ascenders/descenders and blunt, sturdy terminals.
Best suited to high-impact display settings such as headlines, posters, branding marks, and packaging where dense letterforms create strong visual presence. It also works well for signage-style applications that benefit from compact width and a bold, uniform texture.
The overall tone is bold and utilitarian, with a vintage display flavor that recalls signage and labeling. Its squared rounding and compressed rhythm feel firm, mechanical, and no-nonsense, projecting confidence and impact more than delicacy.
The design appears aimed at delivering maximum impact in minimal horizontal space, using rounded-rectangular construction to keep forms robust and consistent. It prioritizes a strong typographic “block” texture and a clear, industrial character for attention-grabbing display use.
Figures are narrow and sturdy, with simple, closed forms that emphasize solidity over openness. The punctuation and dots appear heavy and prominent, matching the weight of the letterforms for consistent color in text and headlines.