Sans Normal Bidas 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Akagi' and 'Akagi Pro' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, confident, modern, friendly, straightforward, clean, clarity, impact, neutrality, modern utility, readability, geometric, rounded, open apertures, high legibility, sturdy.
A solid, modern sans with geometric underpinnings and generously rounded curves. Strokes are consistently heavy with minimal modulation, producing a steady, even color in text. Counters are open and uncomplicated, terminals are cleanly cut, and joins feel robust rather than delicate. Proportions lean slightly wide in round letters, while verticals stay firm and straight, giving the face a stable rhythm across uppercase, lowercase, and figures.
This font performs well where strong, immediate readability is needed—headlines, branding marks, posters, and signage. Its steady stroke weight and open shapes also suit short-to-medium UI labels, navigation, and callouts, especially when a clean, modern presence is desired.
The overall tone is confident and practical, with a friendly approachability coming from the rounded forms. It reads as contemporary and straightforward—more about clarity and impact than personality quirks or ornament.
The design appears intended to deliver a contemporary, highly legible sans that holds up at display sizes while remaining composed in running text. Its geometric construction and restrained detailing suggest a focus on clarity, consistency, and confident visual impact.
The uppercase set feels crisp and sign-like, while the lowercase maintains clear differentiation and maintains a consistent, workmanlike texture in paragraphs. Numerals match the letterforms in weight and simplicity, supporting a cohesive look in mixed alphanumeric settings.