Sans Normal Urnud 12 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazine, fashion, branding, packaging, elegant, refined, modernist, airy, elegant emphasis, modern refinement, premium tone, headline voice, slanted, calligraphic, crisp, minimal, smooth.
This typeface is a slanted, high-contrast sans with a clean, streamlined construction and gently modulated curves. Strokes alternate between very thin hairlines and fuller stems, giving letters a polished, drawn quality while keeping terminals largely unadorned. Round forms are open and smooth, with an overall narrow-to-moderate set and lively, slightly variable rhythm across characters. The figures follow the same sleek logic, combining thin horizontals with more substantial diagonals and curves for a consistent, delicate texture.
Best suited to display and larger text settings such as magazine headlines, pull quotes, brand wordmarks, and elegant packaging where contrast and slant can be appreciated. It can also work for short subheads or lead-ins in editorial layouts, especially where a refined, lightweight tone is desired.
The overall tone is poised and sophisticated, leaning toward fashion and editorial refinement rather than utilitarian neutrality. Its light, crisp presence feels contemporary and premium, with a subtle handwritten energy that adds personality without becoming decorative.
The design appears intended to offer a sleek italic voice with strong contrast and minimal ornamentation, providing an upscale, modern look for contemporary branding and editorial typography.
The slant is steady and pronounced, creating forward motion and a cohesive flow in text. Curves and joins are clean and controlled, and the thin strokes become especially prominent in counters and cross-strokes, producing a bright, airy page color at larger sizes.