Serif Normal Luroy 2 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, magazines, book text, branding, authoritative, classic, formal, stately, credibility, readability, tradition, presence, editorial voice, bracketed, sharp, robust, crisp, bookish.
A robust serif with pronounced stroke contrast and crisp, bracketed serifs. The letterforms are generously proportioned with broad capitals and a steady, upright axis, giving the text a confident horizontal presence. Curves are full and smooth, counters are open, and terminals resolve cleanly into firm serifs rather than soft calligraphic endings. The lowercase maintains a conventional text rhythm with clear bowls and sturdy stems, while numerals appear lining and evenly weighted to match the strong text color.
It works well for editorial design, magazine layouts, and book typography where a strong serif voice is desired. The broad proportions and firm serifs also make it effective for headlines, section openers, and branding that aims for credibility and tradition.
The overall tone feels traditional and authoritative, with an editorial seriousness suited to established institutions. Its sturdy construction and crisp finishing give it a confident, slightly formal voice rather than a delicate or ornate one.
The design appears intended to deliver a conventional, highly confident text serif with elevated contrast and strong typographic color. It prioritizes an established, print-oriented feel while staying restrained enough for extended reading and structured layouts.
Spacing and rhythm read as stable and deliberate in paragraphs, producing a dark, even texture that emphasizes presence and clarity. The design’s strong horizontals and decisive serifs help maintain structure at larger sizes, while the open counters support legibility in continuous text.