Serif Normal Uslen 2 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, invitations, branding, classic, refined, literary, formal, ornamental, elegant display, engraved flavor, classic voice, brand distinctiveness, bracketed, hairline, crisp, swashy, calligraphic.
A high-contrast serif with sharp hairlines, fuller verticals, and bracketed serifs that taper to fine points. Letterforms are upright with a relatively wide set and open counters, while selective decorative strokes create a subtle engraved feel. Curves often carry a secondary inner line or shaded channel effect, giving round letters and bowls a distinctive, ribbon-like modulation. Terminals are generally crisp and slightly flared, with occasional swash-like curls (notably in some lowercase) that add movement without turning the design into a script.
Best suited to display and upper-text uses where the engraved-like detailing can be appreciated—headlines, pull quotes, book and magazine titling, event collateral, and identity work. It can work for short passages in larger sizes, but simpler serifs may read cleaner for dense body text at small sizes.
The overall tone is traditional and cultivated, evoking bookish elegance and a lightly ornamental, old-world sensibility. Its contrast and detailing read as refined and ceremonial, suitable for settings that want a touch of prestige.
The design appears intended to modernize a conventional text serif with an ornamental, engraved-inspired twist—adding distinctive inner contours and occasional flourishes while keeping overall proportions and structure firmly rooted in classic serif typography.
The font’s signature comes from its internal stroke treatment on rounded forms, which reads like inline shading or an engraved contour rather than a separate outline. This detail is consistent enough to feel intentional and brandable, but it increases visual texture and can become busy at smaller sizes. Numerals follow the same contrast and finishing, with decorative curves on some figures.