Serif Normal Yamum 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, refined, formal, text reading, tradition, credibility, publishing, clarity, oldstyle, bracketed, calligraphic, readable, crisp.
This serif has an oldstyle foundation with gently bracketed serifs, moderate stroke modulation, and rounded, softly tapered terminals. The capitals show restrained, traditional proportions with clean, stable horizontals and a dignified rhythm, while the lowercase has a slightly calligraphic flow with open counters and a smooth, continuous texture in text. Curves are generously drawn (notably in C, G, O, and Q), and joins are calm rather than sharp, producing an even, comfortable color across lines. Numerals match the text tone with clear forms and consistent contrast, suited to continuous reading.
It is well suited to long-form reading in books, essays, and editorial layouts where an even texture and comfortable counters matter. It can also support formal communication—reports, programs, and institutional materials—and works for restrained brand typography that benefits from a traditional, trustworthy voice.
The overall tone is classic and bookish, suggesting tradition, credibility, and quiet sophistication. It feels more literary than display-driven, with an understated elegance that reads as professional and established rather than trendy.
The design appears intended as a dependable, conventional text serif: polished enough for quality publishing, but conservative in detail to remain broadly usable. Its emphasis is on sustained readability and a composed, classic typographic presence.
Spacing appears balanced with a steady rhythm in running text, and the design avoids extreme quirks, relying instead on familiar, time-tested letterforms. The italic is not shown; the samples indicate a consistent roman style designed for clarity and composure.