Sans Normal Tubum 2 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, event graphics, sporty, retro, confident, punchy, dynamic, impact, motion, branding, display, attention, slanted, soft corners, compact, bouncy, ink-trap hints.
A heavy, right-slanted design with tight apertures and assertive, wedge-like terminals. Curves are broadly rounded and full, while joins and transitions show crisp, high-contrast modulation that gives counters a sculpted, almost carved feel. Many strokes end in angled cuts rather than flat horizontals, and the overall rhythm reads compact and energetic, with slightly condensed proportions and sturdy internal spacing that holds up in bold settings.
Best suited to short, high-impact text: headlines, posters, athletic or streetwear branding, and bold packaging. It can also work for prominent pull quotes or labels where a dynamic slanted voice is desired, but its dense apertures and heavy mass suggest avoiding long passages at small sizes.
The tone is bold and kinetic, blending a retro athletic flavor with a contemporary, graphic punch. Its strong slant and sharp terminals add urgency and motion, while the rounded construction keeps it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a forward-leaning stance, combining rounded, modern letterforms with sharp, italicized terminals to create a fast, energetic display voice.
Uppercase forms feel especially blocky and stable, with simplified geometry and minimal interior openings; the lowercase adds more personality through lively terminals and a slightly bouncier silhouette. Numerals follow the same weighty logic, appearing sturdy and sign-like, suited to prominent display use.