Sans Normal Oggo 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Dortmund' by Punchform, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, impactful, straightforward, impact, clarity, modernity, versatility, brand voice, geometric, rounded, clean, sturdy, high x-height.
This typeface is a heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, creating solid letterforms and a strong overall color on the page. Counters are generally open and circular-to-oval, and terminals are cleanly cut, giving the design a crisp, contemporary finish. The lowercase shows simple, compact constructions with a single-storey “a” and “g” and short extenders, supporting dense, blocky text shapes at display sizes.
Best suited for headlines, posters, and short bursts of text where a strong, contemporary sans voice is needed. It can work well for branding, packaging, and signage thanks to its broad shapes and clear silhouettes, especially at medium-to-large sizes where the open forms stay readable.
The overall tone is direct and confident, with a friendly modernity coming from the rounded geometry and open counters. It reads as uncomplicated and assertive rather than formal, projecting clarity and strength without feeling sharp or technical.
The design appears intended as a robust, modern geometric sans that prioritizes immediate impact and clear recognition. Its consistent stroke weight and rounded construction suggest a focus on bold presence and straightforward readability in display and brand-forward applications.
The glyph set shown maintains consistent geometry across caps and lowercase, with wide, stable capitals and numerals that feel equally heavy and legible. The design’s large footprint and tight internal spaces produce a strong visual presence, especially in all-caps and headline settings.