Sans Normal Bolof 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura Now' by Monotype and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, neutral, friendly, confident, clarity, versatility, modernity, legibility, geometric, rounded, crisp, monoline, open counters.
A clean, geometric sans with largely monoline strokes and smooth, circular curves paired with crisp terminals. Uppercase forms are broad and stable, with round letters (O, C, G) reading as near-circular and straighter letters built from simple verticals and diagonals. Lowercase shows a single-storey a and g, open apertures, and compact, straightforward shapes that keep texture even in running text. Numerals are simple and legible, with round figures (0, 8, 9) echoing the typeface’s circular construction and clear differentiation between similar forms.
Well-suited to user interfaces, product branding, and signage where a clear, modern sans is needed. It also performs effectively for headlines and short editorial passages, maintaining an even rhythm and high legibility in mixed-case text.
The overall tone is contemporary and matter-of-fact, projecting a friendly clarity without feeling playful or quirky. Its rounded geometry and even rhythm give it an approachable, dependable voice suitable for everyday interface and brand communication.
The design appears intended as a versatile geometric sans that prioritizes clarity and consistency, using simple constructions and open counters to stay readable while retaining a modern, polished character.
Diagonal strokes (such as in K, V, W, X, Y) are clean and sharp, adding structure to the otherwise rounded palette. The design maintains consistent spacing and a steady typographic color, supporting clarity at both display sizes and in paragraph settings.