Sans Normal Borak 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, casual, approachable, modern, approachability, readability, modern warmth, everyday branding, rounded, soft terminals, humanist, open counters, airy.
A rounded, softly drawn sans with smooth curves and gently tapered strokes. Terminals are consistently softened, with slight flare and subtle stroke modulation that keeps the texture lively without reading as high-contrast. Counters are open and circular-to-oval, and curves dominate the construction, giving letters a buoyant rhythm. The lowercase shows single-storey forms where expected (notably a and g), while the overall spacing and proportions feel even and readable in text.
Well suited to interface copy, product and lifestyle branding, and packaging where a friendly, modern tone is needed. It also works effectively for short headlines and posters thanks to its rounded silhouettes and clear letterforms, while remaining comfortable for paragraph-length reading at moderate sizes.
The overall tone is friendly and relaxed, with a warm, informal voice that still feels clean and contemporary. Its rounded shapes and soft endings reduce sharpness, making it feel approachable and slightly playful rather than strict or technical.
The design appears intended to deliver an approachable sans that balances cleanliness with warmth, using rounded construction and softened terminals to create an inviting texture in both display and text settings.
Capitals stay simple and geometric-leaning, while the lowercase introduces a mild humanist feel through curved joins and softened details. Numerals follow the same rounded logic, maintaining consistency with the alphabet and supporting a smooth, cohesive text color.