Sans Normal Kebud 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Frutiger' by Linotype, and 'Niko' by Ludwig Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, dynamic, sporty, assertive, contemporary, friendly, emphasis, momentum, impact, modern branding, display use, oblique, geometric, rounded, compact, punchy.
A heavy oblique sans with smooth, rounded curves and compact proportions. Strokes are consistently thick with minimal contrast, producing a solid, even color on the page. Counters are moderately open and largely circular/elliptical, while joins and terminals stay clean and unadorned for a streamlined silhouette. Overall spacing reads slightly tight, emphasizing a condensed, forward-leaning rhythm that feels built for impact.
Best suited to headlines, subheads, and short statements where strong emphasis and a sense of motion are desired. It works well for sports and activewear branding, promotional posters, packaging callouts, and digital ads where quick recognition and high contrast against backgrounds matter. For extended reading, it is likely more effective in larger sizes and with generous line spacing.
The slanted stance and dense weight give the face a sense of motion and urgency, suggesting speed and confidence. Its rounded construction keeps that energy approachable rather than aggressive, lending a modern, upbeat tone. The result feels bold in voice and well-suited to energetic, attention-getting messages.
The design appears intended as an energetic display sans that combines geometric roundness with an oblique posture for momentum. Its compact, heavy forms prioritize immediacy and brand presence, delivering a contemporary look that remains friendly through softened curves and simplified detailing.
Uppercase forms read sturdy and simplified, while lowercase shapes keep a single-storey, geometric feel with smooth bowls and short, efficient terminals. Numerals match the same compact, heavy construction and maintain strong legibility at display sizes. The overall texture is uniform and dark, favoring headlines over long passages.