Sans Normal Labir 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Biofolio Ultimate' by Formatype Foundry, 'Asket' by Glen Jan, and 'Salvatore' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, confident, friendly, dynamic, modern, impact, momentum, approachability, modern branding, display focus, rounded, oblique, soft corners, compact counters, high impact.
A heavy, oblique sans with broad proportions and a strongly forward-leaning stance. Strokes are thick and even, with rounded curves and softened terminals that keep the dense weight from feeling sharp. Counters are relatively compact, and the overall rhythm is tight and energetic, with circular forms (like O and o) reading full and sturdy. Numerals match the letterforms in mass and slant, giving the set a consistent, punchy texture in display sizes.
This font is well suited to headlines, brand marks, and short statements where strong presence and motion are desirable. It works especially well for sports and fitness identities, posters, promotional graphics, and packaging that needs immediate shelf impact. In longer passages it is best used for brief callouts, intros, or emphasis where its dense color and slant remain comfortable to scan.
The tone is bold and upbeat, combining assertiveness with a friendly, approachable softness. Its pronounced slant adds motion and urgency, suggesting speed and momentum rather than formality. Overall it feels contemporary and performance-oriented, suited to attention-grabbing communication.
The design appears intended as a high-impact, contemporary oblique sans that communicates speed, confidence, and approachability. It prioritizes bold silhouette, rounded construction, and consistent weight to maintain clarity and cohesion at large sizes in branding and promotional contexts.
The oblique angle is substantial and consistent across cases, producing a strong diagonal flow in running text. Round letters stay well-supported by thick joins, and the lowercase maintains a solid, blocky presence that favors impact over delicate detail.