Serif Normal Lurih 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Minion' and 'Minion 3' by Adobe and 'Argos' by Hoftype (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, posters, classic, formal, authoritative, literary, text clarity, editorial tone, traditional voice, display strength, bracketed serifs, oldstyle figures, large x-height, robust, bookish.
A sturdy serif with pronounced bracketed serifs and a distinctly calligraphic, oldstyle construction. Strokes show strong modulation with thicker verticals and tapered joins, while the serifs have a soft, sculpted flare rather than sharp slabs. Proportions feel traditional and slightly condensed in the rounds, with generous counters and steady spacing that keeps long text blocks cohesive. The lowercase shows a relatively tall x-height and compact ascenders, and the numerals read as oldstyle figures with varied heights that blend naturally into running text.
Well suited to editorial layouts, book and long-form text, and pull quotes where a traditional serif texture is desired. Its substantial weight also performs effectively for headlines, packaging, and identity work that benefits from a trustworthy, established typographic tone.
The overall tone is classic and editorial, evoking book typography and newspaper or magazine tradition. Its weight and crisp modulation lend an authoritative, formal voice suited to serious content while still feeling warm and familiar rather than ornate.
This font appears designed to deliver a conventional, time-tested serif voice with strong readability and a confident presence. The bracketed serifs, moderated proportions, and oldstyle-influenced details suggest an intention to work seamlessly in classic publishing contexts while scaling up gracefully for display.
The design emphasizes strong top serifs and confident terminals, giving a clear horizontal rhythm in headings. Curves (C, G, O, Q) are full and smooth, and the lowercase maintains a consistent texture that holds up well in large, bold text settings.