Sans Normal Belul 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, quirky, friendly, casual, handmade, friendly display, space saving, humanized sans, playful impact, rounded, soft, bouncy, irregular, condensed.
A condensed sans with chunky, monoline strokes and rounded terminals. The letterforms feel slightly hand-shaped, with small irregularities in curves and joints that create a lively rhythm rather than strict geometric uniformity. Counters are compact and often slightly pinched, while curves (notably in C, O, S, and the lowercase bowls) stay smooth and swollen. Ascenders and capitals read tall and narrow, and the overall spacing is tight, giving the face a vertical, poster-like presence.
Best suited to headlines, short passages, and display settings where a compact width and strong presence help conserve space while staying expressive. It works well for posters, packaging, labels, casual branding, and attention-grabbing signage, especially when you want a friendly, handmade feel.
The font projects a cheerful, informal tone with a quirky, personable edge. Its gentle wobble and softened shapes keep it approachable and a bit whimsical, suggesting handcrafted signage or playful editorial styling rather than sober corporate neutrality.
Likely designed as a compact display sans that stays highly legible while adding character through rounded forms and subtle, humanized irregularities. The goal appears to be a strong, condensed voice that feels approachable and playful without relying on decorative flourishes.
Uppercase proportions are notably narrow with simplified, sturdy construction, while the lowercase maintains a straightforward, readable skeleton. Numerals match the same condensed, rounded attitude and appear built for visual consistency in headings. The overall texture forms a dark, even typographic color, with the personality coming from shape quirks more than contrast or detailing.