Sans Normal Pabak 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Heavitas Neue' by Graphite, and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, confident, playful, modern, approachable, impact, approachability, modernity, simplicity, legibility, rounded, soft corners, geometric, chunky, compact apertures.
A heavy, rounded sans with broad proportions and smooth, softened terminals. Strokes are strongly uniform, with large, circular counters in letters like O and Q and an overall geometric construction that favors simple arcs and sturdy verticals. Apertures are fairly compact in forms like S and e, giving the texture a dense, punchy rhythm. Lowercase shapes lean toward single-storey constructions (notably a and g), and details such as the short-shouldered r and the blocky, stable numerals reinforce a solid, contemporary feel.
Best suited to headlines, posters, branding, and packaging where a warm, emphatic voice is needed. It also works well for short UI labels or wayfinding-style callouts when strong visibility is required, though long paragraphs may feel heavy due to the dense color.
The tone is bold and friendly, with a playful softness created by rounded corners and generous curves. It feels confident and modern rather than technical, projecting approachability while still reading as assertive at display sizes.
The design appears intended to deliver maximum impact with a friendly, contemporary personality—combining geometric roundness with sturdy, simplified letterforms for legible, attention-grabbing display typography.
In text, the weight produces strong emphasis and a dark overall color, so spacing and counters do a lot of the work for clarity. The numerals are robust and high-impact, and punctuation and simple shapes (like the dot on i/j) read as clean, circular marks that match the geometric theme.