Sans Normal Ilgam 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Duplet Rounded' by Indian Type Foundry, 'Proper Tavern' by Larin Type Co, and 'Aristotelica Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, social graphics, playful, friendly, chunky, bubbly, retro, approachability, bold impact, playfulness, warm branding, rounded, soft, bulbous, heavy, compact.
A heavy, rounded sans with inflated strokes and generously softened terminals. Counters are small to medium and often circular, giving letters a compact, plush feel. Curves dominate the construction, with minimal sharp joins; diagonals and intersections are smoothed, producing a bouncy rhythm. The uppercase is broad and sturdy, while the lowercase maintains simple, single‑storey forms and short extenders for an even, blocky texture in text. Numerals follow the same soft geometry and read as bold, friendly shapes rather than technical figures.
Best suited to attention-grabbing display work such as headlines, posters, stickers, packaging, and brand marks that benefit from a friendly, approachable voice. It also works well for short UI callouts, social graphics, and playful editorial titles where texture and personality are more important than dense, small-size readability.
The overall tone is upbeat and approachable, with a toy-like softness that feels humorous and warm. Its inflated silhouettes and rounded corners convey casual confidence and a lighthearted, slightly retro charm.
The design appears intended to deliver maximum friendliness and impact through rounded, weighty forms and compact counters, creating a bubbly display sans that feels contemporary yet reminiscent of classic soft display lettering.
Letterforms emphasize circular counters and thick joins, which increases presence at display sizes but can tighten interior space in smaller settings. The ampersand and punctuation in the sample carry the same rounded, monoline-like softness, keeping the voice consistent across text.