Serif Normal Vifi 1 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: editorial, magazine, book titling, branding, headlines, elegant, refined, fashion, classical, luxury tone, editorial voice, classic refinement, display presence, bracketed, hairline, flared, crisp, calligraphic.
A delicate serif with pronounced thick–thin modulation and long, hairline serifs that often flare subtly at terminals. The letterforms are generously proportioned with a broad stance and ample internal whitespace, creating an airy page color. Curves are smooth and controlled, with crisp joins and sharp apexes on forms like A and V. Lowercase shows a traditional, readable construction with a two-storey a, a compact ear on g, and a restrained, slightly calligraphic flow in strokes and terminals. Numerals and punctuation match the same refined contrast and thin finishing details.
Well suited to magazine and editorial design, luxury branding, and headline or title typography where the high-contrast detailing can be appreciated. It can also work for pull quotes and section heads in print layouts that benefit from a spacious, refined rhythm.
The overall tone is polished and cultured, projecting a boutique, high-end sensibility. Its sharp contrast and fine finishing lines feel formal and editorial, with a hint of classical book typography. The wide rhythm adds a calm, spacious confidence that reads as premium rather than utilitarian.
The design appears intended to deliver a classic, high-fashion serif voice with dramatic contrast and elegant finishing. Its wide proportions and crisp hairlines prioritize sophistication and visual presence over neutrality, aiming for a premium, curated look in display and editorial contexts.
In the text sample, the thin hairlines and long serifs contribute strong horizontal emphasis, especially in words with many rounds (o, e, c) and in caps-heavy settings. The design favors clarity through open counters and steady verticals, while the fine details suggest best use at display or larger text sizes where the hairlines can remain distinct.