Sans Normal Benun 10 is a bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, industrial, utilitarian, direct, modern, technical, space saving, strong impact, functional clarity, modern branding, condensed, compact, sturdy, clean, high-contrast.
A compact sans with tall, condensed proportions and a firm, even stroke weight. Curves are smooth and largely geometric, while terminals are predominantly squared, giving counters a tidy, engineered feel. The rhythm is tight and vertical, with narrow apertures and efficient spacing that keeps words looking dense and cohesive. Figures and capitals share the same sturdy, straight-backed construction, producing a consistent, no-nonsense texture in paragraphs and display lines alike.
Works well for space-conscious headlines, posters, and editorial deck type where a compact width is an advantage. Its solid stroke and condensed structure also suit signage, wayfinding, packaging, and labels that need strong presence and quick recognition at a distance.
The overall tone is pragmatic and modern, with an industrial clarity that feels straightforward rather than expressive. Its condensed build and blunt terminals create a sense of efficiency and authority, suggesting signage, labeling, and functional typography.
Likely intended as a practical condensed sans for strong, space-efficient display use, delivering a clear, modern voice with consistent geometry and robust letterforms.
In text, the dense letterforms form a dark, continuous color, especially in all-caps, while rounded letters (like O/C) keep enough softness to avoid looking purely mechanical. The design balances geometric roundness with squared finishes, which helps it read as contemporary and structured rather than playful.