Serif Normal Forut 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, sports branding, posters, packaging, titles, assertive, sporty, retro, dramatic, punchy, impact, speed, display, branding, wedge serifs, chiseled, angled terminals, tall ascenders, compact counters.
A heavy, right-leaning serif with crisp, angular construction and wedge-like serifs. Strokes are thick with modest contrast, and many terminals are sharply sheared, creating a faceted, chiseled look. The design feels slightly condensed in its internal spacing, with compact counters and sturdy joins that keep the silhouette dense and high-impact. Numerals and capitals follow the same forward-leaning, cut-corner vocabulary, maintaining a consistent, tightly controlled rhythm in text.
Best suited for short, bold statements such as headlines, titles, poster typography, and sports or motorsport-style branding. It can also work on packaging or labels where a strong, retro-leaning emphasis is needed, especially at medium-to-large sizes with a bit of extra tracking.
The overall tone is forceful and energetic, with a vintage display flavor that reads as athletic and headline-driven. Its sharp angles and pronounced slant suggest speed and urgency, giving it a competitive, attention-grabbing presence.
The letterforms appear designed to deliver maximum impact through weight, slant, and angular serif detailing, aiming for a dynamic, display-forward serif that stands out in branding and editorial title settings.
The italic is integral to the drawing rather than a simple slant: diagonals and horizontal strokes are shaped to preserve weight and stability. The pointed, wedge-like serifs and clipped curves create strong texture at larger sizes, while the dense letterforms can feel visually busy if set too small or too tightly tracked.