Serif Normal Ipdez 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, literary, formal, trustworthy, readability, tradition, editorial voice, text setting, timelessness, bracketed, beaked, oldstyle numerals, ball terminals, calligraphic.
A conventional serif with softly bracketed serifs, moderate stroke modulation, and gently flared, calligraphic joins. The letterforms show rounded bowls and slightly tapered terminals, with a noticeable mix of straight and curved strokes that gives the texture a calm, bookish rhythm. Lowercase proportions feel balanced with a modest x-height, while ascenders and descenders are clearly expressed; details like the two-story “a” and “g” and the beaked/curved terminals add traditional character. Numerals appear oldstyle, with varied heights and some descenders, matching the text-oriented design.
Well-suited to long-form reading in books and editorial layouts where a familiar serif texture is desired. It should also work comfortably for reports, essays, and institutional materials, and can support tasteful branding and display use at larger sizes without becoming overly stylized.
The overall tone is traditional and literary, leaning toward established print conventions rather than contemporary minimalism. It reads as measured and authoritative, with a hint of warmth from the rounded curves and softened terminals.
The design appears intended as a reliable, traditional text serif that prioritizes comfortable reading and typographic familiarity, using classic shapes and modest modulation to create an even, professional page color.
Texture in paragraph settings looks even and coherent, with sturdy serifs that help guide the eye along the line. Capitals are refined and slightly wide-feeling in stance, and the italic is not shown; the upright forms carry the personality through small, classic details rather than high contrast or sharp edges.