Sans Other Kogol 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, signage, brand marks, retro, playful, lively, casual, friendly, display impact, retro flavor, handcrafted feel, friendly tone, rounded, brushed, soft terminals, bouncy, informal.
A slanted, heavy sans with rounded, brush-like construction and softly tapered terminals. Letterforms are compact with a relatively low x-height and a buoyant rhythm, showing subtle irregularity in stroke shaping that reads as hand-influenced rather than strictly geometric. Counters are generally open and simplified, with smooth curves and occasional wedge-like joins that create a lively, slightly calligraphic texture in both caps and lowercase. Numerals follow the same energetic, angled stance and keep a consistent, sturdy color on the page.
Best suited to headlines, short promotional copy, posters, packaging, and signage where its lively slant and sturdy presence can carry a message quickly. It can also work for brand marks and social graphics when an informal, retro-leaning tone is desired, especially at medium-to-large sizes.
The overall tone is upbeat and nostalgic, suggesting mid-century display lettering with a casual, personable voice. Its forward slant and rounded forms feel energetic and welcoming, leaning more toward fun and informality than precision or austerity.
The design appears intended as a characterful display sans that borrows from brush and sign-lettering cues while staying simplified and robust. Its goal seems to be strong visual impact with an approachable, playful personality rather than neutral text performance.
In text settings the dense weight and slanted stance create strong word shapes and a continuous flow, while the compact lowercase can make extended passages feel visually busy at smaller sizes. The design’s gentle quirks and soft terminals add character that becomes more apparent at headline sizes.