Sans Normal Atruf 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, product copy, signage, clean, modern, approachable, neutral, everyday readability, neutral utility, clean modernity, friendly clarity, humanist, open, rounded, smooth, crisp.
A clean sans serif with gently rounded curves and subtly modulated stroke endings. Letterforms show open apertures and smooth, continuous bowls, with straightforward geometry and calm, even rhythm in text. Proportions feel balanced and familiar, with clear counters and uncomplicated joins that keep shapes legible at paragraph sizes.
Works well for user interfaces, product copy, and general-purpose body text thanks to its open shapes and steady texture. It can also serve in headings and short labels where a clean, contemporary sans is desired, and remains readable for functional applications like signage and instructional content.
The overall tone is contemporary and neutral, projecting clarity rather than personality-driven stylization. It feels friendly and unobtrusive, suitable for interfaces and editorial settings where the type should support the content without calling attention to itself.
The design appears aimed at a versatile, general-use sans that emphasizes clarity and familiarity. Its restrained detailing and open forms suggest an intention to perform reliably across a range of sizes and contexts without a strong stylistic lean.
Round characters like O and C read soft and even, while straight-stem letters maintain crisp alignment. The lowercase shows a simple, single-storey construction in letters like a and g, reinforcing an accessible, everyday voice. Numerals appear uncomplicated and consistent with the lowercase rhythm.