Serif Normal Ogmam 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Diverda Serif' by Linotype, 'Amariya' by Monotype, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, institutional, authoritative, traditional, scholarly, classic appeal, strong emphasis, print presence, readable display, trusted tone, bracketed serifs, ball terminals, generous counters, sturdy, high-ink.
A sturdy serif with substantial weight and compact interior shaping, featuring bracketed serifs and rounded, slightly bulbous terminals. Strokes show moderate contrast with strong vertical emphasis and confident, steady curves. The lowercase is upright with a conventional x-height and compact apertures, while the overall spacing and proportions feel intentionally dense for a solid color on the page. Numerals and capitals read as robust and stately, matching the text’s heavy rhythm and stable baseline.
Best suited to headlines, subheads, pull quotes, and poster-style typography where a strong, traditional serif presence is needed. It can also work for editorial display and packaging that benefits from a classic, high-ink look, especially in larger sizes where the rounded terminals and bracketed serifs are clearly expressed.
The tone is formal and authoritative, with a distinctly traditional, print-oriented voice. Its weight and dark texture suggest seriousness and dependability, lending a classic editorial or institutional feel rather than a light, airy elegance.
The design appears intended to deliver a classic book-and-newspaper serif impression with extra weight for emphasis and impact. It prioritizes a stable, authoritative texture and familiar letterforms that read as conventional and trustworthy in display settings.
Round letters display generous, well-supported curves and counters that stay open despite the heavy weight, while joins and serifs maintain a consistent, slightly softened geometry. The overall texture is bold and even, producing strong presence in headlines and short blocks of text.