Sans Normal Afgik 17 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'FS Emeric' by Fontsmith, 'Aalto Sans' by Los Andes, 'Binate' by Monotype, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, editorial, modern, clean, dynamic, informal, approachable, clarity, modernity, approachability, forward motion, versatility, oblique, rounded, soft terminals, open counters, generous spacing.
This is an oblique sans with smooth, rounded construction and low-contrast strokes. Letterforms lean consistently to the right, with gently softened terminals and broadly open counters that keep shapes clear at text sizes. Proportions feel slightly expanded, and the overall rhythm is even and airy, aided by generous interior space and straightforward geometry. Numerals and capitals match the same calm, rounded logic, giving the set a cohesive, contemporary texture.
It works well for UI and product typography where a clean, contemporary sans is needed but with added movement from an oblique stance. The wide, open forms also suit branding, short headlines, and editorial pull quotes where clarity and a friendly, modern tone are priorities.
The overall tone is modern and friendly, with an easygoing motion from the slant that adds energy without feeling aggressive. Its rounded shapes and open forms create an approachable, everyday voice suited to contemporary interfaces and branding.
The design appears intended to provide a versatile sans with a built-in sense of motion, combining rounded, low-contrast forms with a consistent slant for emphasis. It aims for clarity and neutrality while still feeling contemporary and personable.
The italic angle is pronounced enough to read as intentionally oblique rather than merely slanted, and the curves stay smooth and consistent across the alphabet. Round letters (like O, C, G) appear especially clean and spacious, while diagonals maintain a crisp, streamlined look.