Sans Normal Pemey 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'POLIGRA' by Machalski, 'American Auto' by Miller Type Foundry, 'Neue Reman Sans' by Propertype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, retro, impact, approachability, display clarity, retro charm, simplicity, rounded, soft terminals, bulky, chunky, compact.
This font is a heavy, rounded sans with soft, blunted terminals and generously curved bowls. Letterforms favor broad, smooth curves over sharp corners, with only occasional angled cuts on diagonals that keep shapes crisp at display sizes. Counters are relatively small and tightly enclosed in several glyphs, creating a dense, punchy texture; round forms like O, Q, and 8 read as sturdy and compact rather than airy. The lowercase shows single-storey forms (notably a and g) and a large, sturdy dot on i/j, reinforcing a simplified, geometric construction and clear silhouette.
Best suited for short, high-impact settings such as headlines, display typography, posters, brand marks, packaging, and bold signage. It also works well for playful editorial callouts or event graphics where a friendly, rounded voice is desired, though the dense counters suggest avoiding very small sizes in long passages.
The overall tone is upbeat and confident, with a warm, welcoming softness that avoids feeling mechanical. Its chunky mass and rounded geometry give it a retro-leaning, poster-friendly personality that feels fun and approachable rather than formal or corporate.
The design appears intended to deliver maximum visual presence with a friendly, rounded character. By combining simplified, single-storey lowercase shapes and compact, sturdy round forms, it aims to read quickly and feel personable in attention-grabbing display contexts.
The strong black shapes produce high impact, while the tight counters and wide curves create a distinctive rhythm in text: compact, bouncy, and slightly bulbous. Curved letters maintain consistent weight through joins, and diagonals (such as in K, V, W, X, and Z) appear clean and decisive, helping preserve clarity despite the font’s heavy color.