Sans Normal Lomoh 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Quiet Sans' by Dharma Type, 'Noah' by Fontfabric, 'Malva' by Harbor Type, and 'Altivo' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, playful, punchy, retro, friendly, impact, momentum, approachability, display, oblique, chunky, soft corners, bouncy, compact.
A heavy, oblique sans with broad, rounded bowls and softened corners that keep the color dense and even. Curves are built from smooth, circular forms, while joins and terminals are slightly blunted, giving the outlines a sturdy, molded feel rather than a sharp, technical one. Proportions are compact with generous interior counters for the weight, and the overall rhythm leans lively thanks to the forward slant and subtly varied letter widths.
This font is best suited to display settings such as headlines, posters, event graphics, and bold brand marks where the slanted stance adds momentum. It also fits packaging and apparel-style graphics that benefit from a friendly, high-impact sans. For longer text, it will work most comfortably in short bursts—pull quotes, labels, and subheads—where its weight and slant can remain a feature rather than a strain.
The tone is energetic and approachable, with a sporty, headline-driven attitude. It feels bold and upbeat rather than formal, evoking signage and branding that wants to look confident, friendly, and a bit cheeky.
The design appears intended to deliver maximum impact with a forward-driving italic stance while maintaining a rounded, inviting construction. It prioritizes bold readability and brand presence, combining geometric roundness with softened details to keep the feel approachable.
Uppercase forms read as solid and geometric, while lowercase introduces more bounce and personality in shapes like a, g, and y. Numerals are hefty and attention-grabbing, matching the letterforms’ rounded construction and keeping strong legibility at display sizes.