Sans Normal Itlev 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Matroska' by Brainware Graphic, 'Muller Next' by Fontfabric, and 'Roc Grotesk' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, sporty, assertive, playful, impactful, modern, display impact, approachable strength, modern branding, high visibility, rounded, chunky, geometric, soft-cornered, bulky.
A heavy, wide sans with a compact, blocky build and strongly rounded interior bowls. Curves are smooth and circular, while joins and terminals tend toward blunt, slightly softened edges, giving letters a molded, chunky silhouette rather than a sharp industrial one. Counters are relatively small for the weight, and spacing reads tight at display sizes, creating dense word shapes with prominent horizontal mass. Numerals and lowercase share the same sturdy, rounded construction, maintaining consistent thickness and a steady, upright rhythm.
Best suited to display contexts such as headlines, posters, and large-format messaging where its wide, heavyweight forms can deliver immediate impact. It also fits branding and packaging that want a friendly but forceful presence, as well as sports or entertainment graphics that benefit from a chunky, high-energy voice.
The tone is bold and attention-grabbing, with a friendly, buoyant roundness that keeps it from feeling aggressive. Its wide stance and chunky curves suggest confidence and energy, lending a sporty, headline-driven personality that still feels approachable.
The letterforms appear designed to maximize visibility and personality in big sizes by combining wide proportions with rounded, geometric construction. The overall intent reads as a contemporary display sans that prioritizes punchy word shapes and an approachable, energetic feel.
The design emphasizes broad curves and enclosed counters, producing strong ink-trap-free silhouettes that hold together as solid shapes. In longer setting it creates a dark, compact texture, so it reads most comfortably when given generous leading and enough size for counters to open up visually.