Sans Superellipse Hidaf 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'PF DIN Text' by Parachute, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, modern, playful, impact, approachability, modernity, simplicity, blocky, rounded, compact, geometric, soft corners.
A heavy, geometric sans with rounded-rectangle construction and softly eased corners. Strokes are uniform and dense, producing compact counters and a strong, poster-like color on the page. Curves and joins are simplified and consistent, with squared terminals that read as slightly radiused rather than sharp. Letterforms favor broad, stable shapes and clear silhouettes, giving the design a sturdy rhythm across both uppercase and lowercase.
Best suited to headlines, logos, packaging, and signage where a strong, compact presence is needed. It also works well for short UI labels and promotional graphics, especially when you want a bold, modern voice with rounded edges.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded geometry. It feels punchy and approachable rather than formal, leaning toward a sporty, retail-ready energy that holds up well at display sizes.
The design appears intended to deliver maximum impact through simplified superelliptical forms and consistent stroke weight, prioritizing quick recognition and a contemporary, approachable feel. Its geometry suggests a focus on clarity at display sizes and a cohesive, brandable texture across mixed-case text.
Numbers and capitals share the same solid, simplified geometry, keeping the set visually cohesive. Spacing appears generous enough for large headlines while the tight internal apertures suggest this style is best used with adequate size and leading for comfortable reading.