Slab Contrasted Urza 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Dean Slab' by Blaze Type, 'ITC Lubalin Graph' by ITC, and 'Pentay Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, book covers, sturdy, authoritative, traditional, industrial, editorial, impact, stability, readability, heritage, utility, bracketed serifs, blocky, compact, low-waist, crisp.
A heavy serif design with pronounced slab-like, bracketed serifs and a compact, blocky color on the page. Strokes show noticeable contrast for a slabby structure, with strong vertical stems and squarer terminals that keep edges crisp. Counters are relatively tight and shapes feel engineered rather than calligraphic, giving the letters a dense rhythm in text. The lowercase is straightforward and sturdy with a modest x-height and short extenders, while capitals are broad and commanding with stable, rectangular proportions.
Best suited for headlines and short blocks of text where a strong serif presence is desired, such as posters, book covers, packaging, and signage. It can also work for editorial display settings—pull quotes, section openers, and mastheads—where dense color and firm structure help anchor a layout.
The overall tone is solid and no-nonsense, leaning traditional and workmanlike with an editorial punch. It reads as confident and practical—suited to messaging that wants to feel established, dependable, and a bit industrial.
The design appears intended to deliver a classic slab-serif authority while keeping forms compact and highly legible at display sizes. Its controlled contrast and substantial serifs suggest a goal of combining traditional credibility with a sturdy, attention-holding texture.
Spacing and sidebearings appear even and robust, contributing to strong word shapes at larger sizes. Numerals are bold and highly legible with simple, sturdy forms that match the capital weight and serif treatment.