Serif Other Emja 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, editorial, theatrical, vintage, ornate, dramatic, display impact, vintage revival, brand character, decorative texture, flared serifs, wedge terminals, ink-trap feel, scalloped joins, high waistline.
This serif has a tall, narrow impression with pronounced vertical stress and strong thick–thin contrast. Stems are weighty and compressed, while the joins and terminals show distinctive concave scoops and wedge-like flares that create an ink-trap or cut-in feel. Serifs read as sharp and stylized rather than bracketed, and many letters feature sculpted interior notches that add a chiseled, display-oriented rhythm. Numerals follow the same language, with bold verticals and decorative cut-ins that keep the texture punchy and tightly packed in lines.
Best suited for display sizes where the carved terminals and high contrast can be appreciated—headlines, poster typography, mastheads, and branding marks. It can also work for packaging and event collateral where a bold, vintage-leaning voice is desired, but it is less appropriate for long-form reading at small sizes.
The overall tone is dramatic and vintage, evoking poster titling, cabaret or circus-era signage, and fashion/editorial headlines. The sharp flares and carved-in details make the voice feel confident, slightly mischievous, and highly theatrical rather than quiet or utilitarian.
The design appears intended as a distinctive display serif that modernizes vintage, carved-letter aesthetics through exaggerated contrast and sculpted, ink-trap-like cut-ins. Its goal seems to be immediate character and memorability in short text, rather than neutral readability.
In text settings the deep cut-ins create a lively sparkle, but they also increase visual noise at smaller sizes, where counters and joins can appear busy. The design’s strong verticality and consistent decorative logic help it maintain cohesion across uppercase, lowercase, and figures.