Sans Normal Innum 3 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, chunky, retro, bold, impact, approachability, display clarity, retro flavor, rounded, soft corners, compact counters, poster-like, cartoonish.
A heavy, rounded sans with broad proportions, soft corners, and dense, compact counters. Strokes stay consistently thick with minimal modulation, creating strong, blocky silhouettes that remain smooth rather than sharp. Curves are generous and geometric-leaning, while joins and terminals feel slightly blunted, giving letters a sturdy, cushioned look. The lowercase shows a large presence relative to capitals, with simplified forms and minimal interior detail for maximum impact.
Best suited to bold headlines and short statements where the thick, rounded forms can read cleanly. It works well for branding, packaging, and poster-style graphics that benefit from a friendly, high-impact presence, and it can also serve for logo wordmarks that want a soft yet assertive feel.
The overall tone is upbeat and approachable, with a toy-like, comfort-food friendliness. Its chunky shapes and softened geometry suggest a retro display sensibility that feels fun, casual, and confident rather than formal.
The design appears intended to deliver maximum visual weight with an approachable personality, using simplified, rounded shapes to keep large text punchy and readable. It prioritizes strong silhouette recognition and a playful, contemporary-retro character over fine detail.
Spacing appears built for display settings, with tight internal spaces and heavy ink coverage that can close up at smaller sizes. The figures match the letterforms’ weight and roundness, reading best when given room and contrast.