Slab Contrasted Nogy 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, retro, playful, friendly, chunky, whimsical, distinctive texture, retro display, friendly slab, brand voice, rounded, soft corners, bulb terminals, slab serif, ink-trap.
A heavy, rounded slab-serif design with softened corners and pronounced, bulb-like terminals that give strokes a molded, almost stamped feel. The forms are built from stout verticals and broad curves with modest contrast, and many joins show small notches or ink-trap-like cut-ins that open counters and clarify tight interior spaces. Serifs read as compact slabs with rounded ends, keeping a consistent, blocky rhythm across caps and lowercase. Proportions are generally compact with generous interior rounding, producing sturdy silhouettes and clear word shapes at display sizes.
Best suited to display typography where its sculpted terminals and slab structure can be appreciated—headlines, posters, packaging, and identity work. It can also work for short bursts of copy (pull quotes, labels, navigation) when a bold, characterful texture is desired.
The overall tone is warm and nostalgic, recalling mid-century signage, toy packaging, and friendly editorial headlines. Its chunky terminals and rounded slabs create an approachable, slightly quirky personality that feels more handcrafted than corporate.
The design appears intended to merge the authority of a slab serif with a softer, more playful finish, using rounded terminals and subtle cut-ins to keep heavy strokes readable. The consistent terminal motif suggests a focus on creating a memorable, cohesive voice for branding and large-format typography.
In text, the repeated terminal shapes and softened slabs create a distinctive texture, with strong horizontal emphasis and a steady baseline. Numerals and lowercase share the same terminal logic, reinforcing a cohesive, branded look, while the small cut-ins at joins help maintain legibility in dense, dark letterforms.