Slab Square Tona 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Sharp Slab' by Monotype, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, assertive, sporty, retro, headline, impact, motion, strength, display, chunky, bracketed, blocky, compact, punchy.
A heavy, slanted slab-serif with chunky proportions and a strong, even stroke weight. Serifs read as broad slabs with squared ends and subtle bracketing, giving the letters a carved, solid feel rather than delicate hairlines. Curves are round and full (notably in O, Q, and the bowls of b/p), while joins and terminals stay blunt and decisive. The lowercase is sturdy and compact, with single-storey a and g, a short-shouldered r, and a firm, horizontal crossbar on t; numerals are bold and open with simple, robust shapes.
Best suited to headlines and short bursts of copy where strong color and slanted momentum are desirable. It works well for posters, sports or team branding, punchy packaging, and bold logotypes—especially where a sturdy slab-serif voice helps convey strength and immediacy.
The overall tone is confident and high-impact, with a forward-leaning energy that suggests motion. Its chunky slabs and compact rhythm evoke classic display typography—equal parts athletic, poster-like, and slightly vintage—without feeling ornamental.
This design appears intended to deliver maximum impact with a sturdy slab-serif skeleton and a dynamic slant, pairing legibility with an energetic, attention-grabbing texture. It aims for a bold, emblematic presence that holds up in large, high-contrast applications.
Spacing appears built for display sizes: the dark color and strong serifs create a tight, continuous texture in paragraphs, while individual glyphs remain clear in isolation. Diagonals (V, W, X, Y) are thick and stable, reinforcing the font’s sturdy, emblematic look.