Print Idwy 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, signage, playful, cheerful, chunky, friendly, retro, attention grab, friendly tone, whimsy, display impact, rounded, soft terminals, bulbous, bouncy, cartoonish.
A heavy, rounded display face with soft, swollen curves and subtly irregular, hand-drawn shaping. Strokes are thick and consistently weighty, with gently flared joins and occasional teardrop-like terminals that give many forms a sculpted, cut-paper feel. Counters are compact and rounded, apertures tend to be small, and the overall rhythm is lively rather than strictly geometric. The figures match the letters in mass and softness, staying bold and highly visible even at a distance.
Best used for attention-grabbing headlines, posters, and signage where bold, friendly character is needed. It also suits playful branding and packaging—especially for confectionery, toys, casual food, or event materials—where a warm, informal voice helps the message land quickly.
The tone is upbeat and approachable, leaning into a whimsical, storybook personality. Its bouncy silhouettes and soft corners feel casual and inviting, with a hint of mid-century/retro novelty in the chunky proportions.
The font appears designed to deliver maximum legibility and personality through thick, rounded strokes and a hand-drawn, informal finish. Its primary goal is expressive display impact, prioritizing charm and friendliness over restrained, text-oriented neutrality.
The design maintains strong visual consistency while allowing small hand-made quirks that keep repeated letters from feeling sterile. The dark color and compact counters create high impact, but also make it better suited to short, punchy text than dense paragraphs at smaller sizes.