Sans Normal Lanoh 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' and 'BR Shape' by Brink, 'Akwa' by HeadFirst, 'Remoto' by JAM Type Design, 'Axiforma' by Monotype, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, confident, contemporary, friendly, punchy, impact, momentum, modernity, clarity, approachability, rounded, oblique, geometric, blocky, high-impact.
A heavy, oblique sans with broad proportions and compact counters. Strokes are uniform and low-contrast, with rounded curves and softly squared terminals that keep the shapes sturdy and legible. The uppercase feels wide and stable, while the lowercase maintains a clear, workmanlike rhythm; circular letters (o, c, e) are strongly rounded, and diagonals (v, w, x, y) are sharp but not delicate. Numerals match the overall width and weight, reading bold and clear at display sizes.
Best suited to display contexts such as headlines, posters, brand marks, packaging, and large-format signage where its weight and width can project clearly. It also works well for short UI or social media callouts that need an energetic, contemporary emphasis.
The overall tone is assertive and energetic, with a sporty, forward-leaning stance. Rounded geometry adds approachability, while the dense weight and wide set deliver a modern, high-impact voice suited to attention-grabbing communication.
The design appears intended as a modern, impact-focused oblique sans that combines geometric roundness with sturdy mass for strong shelf and screen presence. Its consistent slant and wide stance suggest a purpose of adding momentum and emphasis without resorting to decorative detailing.
The oblique angle is consistent across capitals, lowercase, and figures, giving text a cohesive sense of motion. Wide forms and tight interior spaces make it most effective when given enough size and breathing room, rather than in long passages at small sizes.