Sans Normal Banu 3 is a regular weight, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Modal' and 'Modal Stencil' by Schriftlabor (names referenced only for comparison).
Keywords: branding, packaging, posters, editorial, ui text, friendly, casual, approachable, lively, contemporary, approachability, distinctive slant, everyday readability, modern personality, humanist, rounded, soft, informal, quirky.
A smooth, rounded sans with a noticeable reverse-lean and gently irregular rhythm. Strokes stay largely even, with softly squared terminals and open, clean counters. Curves are generous and slightly elastic, and the overall texture feels relaxed rather than rigidly geometric. Uppercase forms read clear and sturdy, while lowercase letters show mild idiosyncrasies (notably in curved joins and bowls) that add personality without hurting clarity.
Works well for brand identities, packaging, and display headlines where a friendly, characterful sans is desired. The open counters and steady stroke weight also make it suitable for short-to-medium editorial passages, captions, and interface text where a distinctive voice is beneficial.
The tone is warm and informal, with an easygoing energy created by the backward slant and subtly playful letter construction. It feels friendly and contemporary—more conversational than corporate—suited to designs that want approachability and motion without looking gimmicky.
Designed to deliver an approachable sans-serif voice with a recognizable reverse-lean and a gently human, rounded construction. The intent appears to balance everyday readability with a bit of quirky motion, creating a contemporary workhorse that still feels personable.
The backward slant is consistent across the alphabet and numerals, giving lines of text a distinctive cadence. Spacing appears even and readable in the sample paragraph, with open shapes in letters like a, e, and s helping maintain clarity at text sizes.