Sans Normal Feju 10 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, editorial, headlines, posters, packaging, minimal, airy, clean, modern, elegant, modernize, simplify, refine, lightness, monoline, geometric, rounded, open counters, refined.
A delicate monoline sans with geometric construction and generous internal space. Curves are smooth and near-circular in letters like O and C, while verticals and horizontals stay consistently thin, creating an even, light rhythm. Terminals are clean and largely straight-cut, with rounded joins where strokes meet, and proportions feel balanced with a slightly narrow, tidy footprint. Lowercase forms are simple and open, with single-storey a and g and a restrained, uncluttered silhouette across the set.
Well suited to modern branding, luxury-leaning identities, editorial headlines, and clean poster typography where a subtle, refined voice is needed. It also works nicely for short UI labels or packaging copy when set at comfortable sizes to preserve its delicate stroke presence.
The overall tone is quiet and modern, projecting a calm, understated sophistication. Its light presence and rounded geometry give it an airy, contemporary feel that reads as refined rather than assertive.
The design appears intended to deliver a pared-back geometric sans with a refined, lightweight touch—favoring smooth circular forms, open counters, and minimal detailing for a contemporary, elegant look.
Numerals follow the same minimalist, geometric logic, with clear, open shapes and consistent stroke weight. In text, the thin strokes and generous spacing emphasize clarity and elegance, though the very light build makes it feel best suited to larger sizes or high-contrast settings.