Sans Normal Jigov 3 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, retro, dynamic, punchy, emphasis, motion, impact, display, slanted, sturdy, rounded, compact, bracketed.
A heavy, forward-slanted sans with soft, rounded terminals and generous curves that keep the color dense and even. Strokes show a subtle modulation, with thicker verticals and tapered joins that add momentum without becoming calligraphic. Counters are relatively tight and apertures lean toward closed, especially in rounded forms, which helps the face read as compact and strong. Uppercase shapes feel broad and stable, while lowercase forms are slightly more varied, with single-storey a and g, a curved-top t, and a friendly, bulb-like y and z that emphasize the italic rhythm.
Best suited to headlines, posters, and branded statements where an energetic, slanted voice is desirable. It also works well for packaging and promotional graphics, and for logos or wordmarks that need a strong, rounded, high-impact presence.
The overall tone is energetic and self-assured, with a retro-leaning, display-friendly swagger. Its slant and weight suggest speed and emphasis, making it feel sporty and assertive rather than quiet or neutral.
The design appears intended to deliver a bold, energetic sans voice with a built-in sense of motion, combining rounded forms and compact counters for strong display impact.
Numerals are bold and rounded with pronounced curves and sturdy diagonals, designed to hold up at larger sizes and in short strings. The italics are integral to the design, shaping spacing and rhythm so the texture reads intentionally slanted rather than mechanically obliqued.